Olamide Reveals Inspiration Behind His New Album ‘Ikigai’ and Its Meaning

Olamide Adedeji, widely known as Olamide Baddo, remains a cornerstone in Nigeria’s hip-hop scene.

The celebrated rapper, singer, and record label owner has made a powerful return with his new album, “Ikigai.”

The album, which follows a four-year break from music, includes popular tracks such as “Hello Habibi” and “Metaverse.”

In a recent interview with Too Xclusive, Olamide shared that he nearly left music to focus on songwriting but soon realized that creating music was essential to his life.

This sense of purpose inspired the album’s title, “Ikigai,” a Japanese concept meaning “a reason for being.”

Olamide’s influence extends beyond his own work; he has played a crucial role in shaping the success of numerous Afrobeats stars and is celebrated for elevating street pop to mainstream status.

His career began with the release of his debut album, “Rapsodi,” in 2011, followed by successful projects like “YBNL” and “Baddest Guy Ever Liveth,” and he made history in 2013 as the first Nigerian to sign an endorsement deal with Cîroc.

Through his music and his label, YBNL Nation, Olamide has significantly impacted the African music landscape.