Sulley Sambian, the Chief Executive Officer (CEO) of the Northern Development Authority (NDA), has issued a challenge to entrepreneurs, urging them to embrace digital marketing as a vital tool for brand promotion.
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While acknowledging the hurdles faced by the creative arts industry, such as infrastructure limitations, funding and market access issues, intellectual property concerns, and branding deficiencies, he emphasized the need to explore alternative solutions to address these obstacles.
Sambian encouraged entrepreneurs to prioritize digital marketing, recognizing its growing importance in reaching a global audience and expanding brand visibility.
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Speaking at the annual “Bolga We Dey Exhibition Fair” organized by the Youth Network for Societal Transformation (YNEST) under the theme “Empowering Northern Ghana: Uniting Heritage and Innovation for Economic Transformation,” Sambian highlighted the value of such events in showcasing the country’s cultural richness.
He emphasized the challenges faced by the creative arts sector while emphasizing the sector’s potential and importance.
Sambian emphasized the power of digital marketing as a modern tool for brand promotion, citing its ability to enhance brand awareness, reach a broader customer base, increase customer engagement, and facilitate real-time feedback.
He encouraged creative entrepreneurs to leverage social media’s influence for effective information dissemination and engagement with a wider audience.
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