For three seasons, the Paris Saint-Germain community and the world will have a unique opportunity to experience Rwanda’s breath-taking beauty, creative culture, innovative environment, and modern and distinctive Made in Rwanda products through unprecedented and creative communications.
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“Visit Rwanda PSG” Is a Visit Rwanda and Paris Saint Germain launch campaign to promote Rwanda’s tourism attractions, iconic sporting and events facilities, and to invite the world to visit Rwanda.
The partnership will also convey Rwanda’s openness to welcome business partnerships from France and across the world.
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The three-year deal is valued between $9 million and $11 million, Reuters reports. It’s the second major sponsorship deal Rwanda has signed with a top European soccer club
Why Does PSG Say Visit Rwanda?
The PSG deal aims at promoting the visibility of Rwandan brands and tourism.
Sports enthusiasts and branding enthusiasts say that the club’s latest signing who enjoys a massive global following is a great addition to the ongoing efforts to promote the country as a tourist destination.
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