Apiorkor Emphasizes the Importance of Strategic Social Networking for Creatives at Citi Business Festival

The celebrated poet and writer, Apiorkor, encouraged artists to be deliberate in cultivating social connections.

She stressed the significance of networking within the creative industry and highlighted how it can profoundly influence an individual’s career.

Apiorkor, recognized for her impactful performances and thought-provoking poetry, spoke at the Creative Entrepreneurship Forum of the Citi Business Festival in Accra on Friday, June 21.

She underscored the role of social networks in facilitating collaboration, exchanging ideas, and gaining visibility.

“Being a creative is not just about creating; it’s also about connecting,” Apiorkor said, adding, “We need to be intentional about building our networks. It’s through these networks that we find opportunities, learn from each other, and grow together.”

Apiorkor also shared her personal experiences, emphasizing how her network has been instrumental in shaping her career.

“Many of the opportunities I’ve had came through my network. People I’ve met at events, colleagues I’ve worked with, even friends I’ve made online,” she shared.

She also encouraged creatives to venture beyond their comfort zones and actively pursue networking opportunities.

“Attend events, join online communities, collaborate with others. Be proactive and intentional in building your network,” Apiorkor advised.