Ibrahim Mahama Highlights Importance of Value and Good Image for Creative Industry at Citi Business Festival

Ibrahim Mahama, Artist and Founder of Red Clay Studio, stressed the importance for creatives to maintain a positive reputation and generate value through their work.

He mentioned that these two factors are crucial for the advancement and progression of the creative sector.

He further elaborated that maintaining a positive reputation attracts opportunities and fosters collaborations, while creating value ensures long-term sustainability and profitability.

Mr. Mahama addressed attendees at the Citi Business Festival’s Creative Entrepreneurship Forum, which focused on “Exploring Creative Business; Transforming Your Passion into Revenue,” held in Accra on Friday.

During his speech, Mahama encouraged creatives to pursue excellence in their craft and to maintain consistency in delivering high-quality work.

The CEO of Red Clay Studio also underscored the importance of professionalism and ethical conduct in enhancing the reputation of the creative industry.