LV campaign: What is Louis Vuitton campaign?

Yayoi Kusama and Louis Vuitton have a long history of working together on design projects. Under Marc Jacobs’ creative leadership, the high-end French brand and a modern artist initially collaborated in 2012, more than ten years ago. The artwork they produced together, in the beginning, is now a highly prized collectible.

In their most recent collaboration, Yayoi Kusama uses her signature polka dots to decorate vintage Louis Vuitton items, giving the House’s emblem a modern, painted appearance.

Along with the polka dots that are frequently associated with the Japanese artist, the collection also has other well-known design elements from her artwork, such as painted dots and psychedelic flowers.

When showing some of the things on the runway for its Cruise 2023 collection, Louis Vuitton first made a suggestion about cooperation. The company produced an immersive experience in Tokyo in November and invited Asian celebrities to check out the captivating installation.

Yuta from NCT, Nayeon from TWICE, Mirei Kiratani, Reo Sano, Kazuma Kawamura, Hokuto Yoshino, and others were on the guest list. The polka-dotted puzzle was finally put together when Louis Vuitton started a campaign in December, inviting famous people from all around the world to create hype about the impending release.

LV campaign: What is the Louis Vuitton campaign?

Louis Vuitton has once again developed a range of ready-to-wear clothing, accessories, luggage, and fragrances with the innovative Japanese artist Yayoi Kusama. On January 6, the French company launched an advertisement campaign with well-known individuals from around the world to announce and advertise the global release which was known as LV Campaign.