Sarkodie argues record deals are fraud schemes, Highlights Campaign Against Exploitation

Renowned Ghanaian rapper Sarkodie recently made waves with his bold statements during the 2024 Hennessy Cypher, shedding light on the complexities and pitfalls of record deals in the music industry.

Known for his lyrical prowess and status as the most decorated African rapper in history, Sarkodie used his platform at the Hennessy Cypher to address pressing issues within the music business.

Amidst a backdrop of talented artists from across Africa, Sarkodie took the opportunity to critique the relationship between African musicians and international record companies.

While acknowledging the role of these companies in boosting African music onto the global stage, Sarkodie didn’t shy away from highlighting the darker side of signing record deals.

He likened the experience to falling victim to fraud, emphasizing the bureaucratic hurdles that can stifle creative collaborations.

“I did this thing myself, I never messed with majors,” Sarkodie rapped passionately, articulating his journey from humble beginnings to international acclaim without major label support.

He expressed frustration with the extensive paperwork and contractual obligations imposed by record labels, often at the expense of artist freedom and fair compensation.

Sarkodie’s verse underscored his advocacy for independent artists and his campaign against exploitation in the industry. He criticized the lack of transparency and the financial constraints that often accompany record deals, suggesting that they can hinder artists from fully realizing their creative potential.

As Sarkodie continues to advocate for greater transparency and fairness in the music industry, his words resonate with aspiring artists navigating the complexities of signing record deals.

“You hide under the carpet like ‘roaches

“The moment African rap chokes call on me to strike it with a rod like Moses

“You know, I’ve taken this rap thing in [heavy] doses

“It’s time, give me my roses

“I dig what you people are trying to do but you people keep skipping the process”